Thinking about Icons of Graphic Design from the last 40 years… Part 1

During a spare hour in between design work...

I just had a think and a little look around the net this afternoon, after a discussion on Iconic Graphic Design work form the last 40 years, and have found this selection for an initial review of thoughts, which brought back to mind some very creative work and ground breaking at the time. 

See what you think as I have covered Corp ID with Blue Chip Brands, Transport Signage, Typography, Advertising and Packaging Agencies. So starting off with...

1. An overview of 6 Corp ID designs including Mobil, Chase Manhattan Bank. Before and After...

http://www.theatlantic.com/entertainment/archive/2011/12/from-mobil-to-chase-bank-6-iconic-logos-and-how-they-came-to-be/248971/#slide7

2. The London Underground Map (150 years old)

http://www.tfl.gov.uk/assets/downloads/standard-tube-map.pdf

3. The New York subway Map. Good Debate on how the different versions of the map, have worked or not worked and Vignelli giving his thoughts from a miffed perspective?...

http://transportationnation.org/2012/12/21/vignelli-designer-of-famous-subway-map-defends-his-version-over-these-others-images/

Part 2 to follow...


The second part of this analysis…

4. BP Branding...

http://www.bp.com/sectiongenericarticle.do?categoryId=9014508&contentId=7027677 or this http://www.famouslogos.us/bp-logo/ seen as Big Petrochemical trying to be 'World Peace and nice?'

5. 80's agencies…

Pentagram, especially the work of Alan Fletcher or David Hillman and their Typography. Minale Tattersfield, or Wolf Olins (possible Wally Olins) his books especially 'On Brand' analysis of how brands develop, has examples like BP, Coca Cola etc.

Also Ogilvy & Mather specially their relaunch of Guinness in the mid 80's and the 'Pure Genius Campaign… I found this link on Youtube, which has a continuous link to over 100 TV ads… Their work was seen as groundbreaking in the mid 80's and for the next 10+ years putting Guinness firmly back on the map...

http://www.youtube.com/watch?v=d9eUNV_JjeU

6. 80's Packaging Agencies and Branding… Jones Knowles Richie, Blackburns, Turner Duckworth and Landor. Agencies here rather than Brand examples, but this could lead to that direction?...

7. And finally. One from Manchester (well had to be included) Peter Saville, this link from an article in the Guardian…

http://www.guardian.co.uk/music/gallery/2011/may/29/joydivision-neworder follows his work for Factory and Tony Wilson. But a more detailed study of his 80's and early 90's work maybe the way to go?

Further thoughts to follow with visuals...